Job position: Manager, Football Development

Join the AFL Canada team.

Australian football is a fast-growing sport and we are looking for a full-time Manager, Football Development to help grow the sport in the Great White North.


Start Date: Immediate
Length of term:
Temporary full-time (minimum one-year contract)

 Overview of role
The AFL Canada (AFLC) Manager, Football Development is a newly established role and the incumbent will be responsible for developing and delivering growth and development projects that fulfill AFLC’s mission to promote, grow and develop the sport of Australian Football in Canada.

 The Development Manager is accountable to the AFLC Board and will work to fulfil the following functions: 

  •   Support the AFLC Board with growth opportunities
  •   Support the AFLC Board with operational activities
  •   Support the provincial bodies with growth opportunities 
  •   Support Member Club with growth opportunities

Objective of role
To deliver on the goals outlined in the Strategic Plan of AFLC and assist members grow the sport of Australian Football in Canada. The Development Manager will act as a central point for the AFLC Board, provincial and member club representatives, and the Australian Football League (AFL).

Key Reports
Reports to:
AFL Canada President

Other Key Relationships:
AFL Canada Board, AFL Game Development Department, Provincial Boards, AFLC provincial committee members, AFLC Club Presidents, AFLC Sponsors, Partners and Vendors, AFLC national team coaches and team managers, AFLC Communications Manager, AFLC Systems Manager, and SportsTG.

Job/task profile

  • Raise the profile of Australian Football in Canada
  • Assist AFLC in obtaining National Sport Organization (NSO) status
  • Assist provincial leagues in obtaining Provincial Sport Organization (PSO) status
  • Provide leadership and guidance for obtaining grants and funding


  • Deliver operational assistance to AFLC for tournaments, events and services
  • Provide organizational assistance to the national team programs
  • Support league development initiatives
  • Grow capacity and support existing clubs
  • Develop, encourage, and assist the growth of the game at community levels
  • Development of programs that support the Long Term Athlete Development Model
  • Assist in the education and support of all key volunteers including coaches and umpires
  • Facilitate information exchange between clubs and provinces with focus on improving efficiency within competitions and operations
  • Assist in establishing new clubs in new regions
  • Develop a sustainable development program in schools


  • Create new and sustainable revenue generating streams
  • Identify, develop and manage commercial partnerships
  • Identify, develop and manage sponsorship opportunities 


  • Growth in participation numbers year-on-year at both club and school levels
  • New clubs in new regions and new teams in existing markets
  • Growth in participation of accredited umpires and coaches


  • Approval of AFLC as an NSO
  • Approval of Provinces as PSOs
  • Improved communications/relationships between AFLC and its member clubs


  • Increased funding from Sport Canada or through other grant programs
  • Increased sponsorship dollar or goods/services in-kind from strategic partners

Key selection criteria
Skills & Knowledge:

  • Strategic thinker and planner
  • Organized and collaborative
  • Business acumen
  • Self-starter / motivated
  • Results and performance driven
  • Relationship focused
  • Ability to work independently with minimal supervision
  • Excellent written communication skills
  • Confidence in making well-researched recommendations
  • Superior knowledge of technology, including familiarity with Microsoft Office/other office software, and web/social media/file-sharing tools
  • Valid Canadian work status (or ability to obtain before start date) 

Required Education & Experience:

  • High school diploma or greater
  • 3+ years of related work experience

Desired Knowledge & Experience:

  • Understanding of Australian Football
  • Experience in administrative / organizational role within a sporting club
  • Knowledge of the Canadian NSO / PSO system and work experience within a Canadian NSO / PSO
  • Bi-lingual in English and French

Salary range of $50,000 - $60,000 with remuneration to be determined based on the selection criteria and experience of the candidate.

Applicants should send their resume and cover letter to by November 30, 2017.

Applicants will be notified that they have been selected for an interview by December 5, 2017. 


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