It's the VRGF "Love the Game" Round
Local Football says "NO" to Sports Betting Sponsorship

Community clubs across the state will this weekend show their support for playing footy without the intrusion of sports betting by participating in the Victorian Responsible Gambling Foundation’s Love the Game round.

More than 400 sporting clubs, including Victoria’s 10 AFL teams, 23 leagues and commissions, and community clubs are signed-up members of the Love the Game program, demonstrating to young people that sport and betting do not need to go together.

AFL North East Border Region General Manager John O’Donohue said it was important to show kids the real value of participation and play, and to encourage them to enjoy footy for its own sake, not because any money has been risked on the outcome.

“While sports betting advertising is widespread, we need to remember that it is the great goals, spectacular marks and team spirit that make our national game special.”

AFL North East Border is proud to say ‘no’ to sports betting sponsorship, and supports adults involved in the club to encourage kids to love the game, not the odds.

“Whether you’re a parent or a coach or a supporter, it’s important to talk openly with kids about the risks of gambling” he said.

For hints and tips on how to start the conversation, Foundation Chief Executive Officer Shane Lucas invited people to visit

“Sports betting advertising encourages kids to think betting on sport is normal. And when something is normalised, it can seem like there’s no risk involved,” Mr Lucas said.

Love the Game helps raise awareness of the risks associated with gambling, especially in relation to sport, and encourages all of us to rethink gambling.

“We believe this engaging and fun program will help kids make better informed choices about gambling throughout their lives.”

The Love the Game round will take place from 27 June to 30 June. Participants are encouraged to share their Love the Game photos and experiences on social media using #lovethegamenottheodds.


Comment Guidelines: The SportsTG Network is made up of players, families and passionate sports followers like you who have a strong opinion about sport. That's great - we want you to have your say and share your thoughts with the world. However, we have a few rules that you must follow to keep it fun for all. Please don't be rude, abusive, swear or vilify others. Apart from some pretty serious sport sanctions, we also can ban you and report you if things get out of hand. So play fair and have fun, and thanks for your contribution.