Results and Conclusions of Survey conducted by the Club

Overall the positives substantially outweigh the negatives in virtually all responses, although in some, the numbers unable to give an answer are large.


Respondents consider the club has a good image with 69% agreeing and only 5% disagreeing. A massive 87% say the club is well known locally and only 2% disagree. In respect of culture and tradition, 63% don’t know and can’t give an answer, however of the remainder 29% say it does have a culture and tradition with 8% disagreeing. There is room for education of club members on culture and tradition.


The Club’s relationships are all positive amongst those able to give an answer with 63% saying the club had good relationships with parents and families compared to 13% who disagreed. Positive numbers were higher amongst, females, parents and those aged under 25.

74% of respondents said the club had good relationships with the players with 12% disagreeing. Some of those 12% may well move on to other clubs.

When asked about relationships with other clubs, 60% were unable to give an answer. Of the remainder 32% said the club got on well with other clubs and 9% disagreed. Males, players and those who had been at the club for more than three years were the most positive groups.

Similarly in respect of relationships with referees and officials, 55% couldn’t answer but 39% considered the club got on well with these people and only 2% disagreed.

With parent bodies like the Northern Football Federation and New Zealand Football, none of the respondents said the club had poor relationships with these organizations. 34% said there were good relationships with NFF and 32% had similar opinions with NZF, the remainder unable to give an answer. This is not surprising since very few club members have any contact with these organizations.

Relationships with schools may be a problem area as only 28% thought the club had good relationships compared to 17% who thought relationships were poor. The remainder could not give an answer. It would seem more work should go into this area.

The club gets on well with the local community according to 39% of the respondents, with 6% disagreeing and the reminder unable to answer. Similarly 25% consider the club get on well with the local council and only 1% disagree although 74% cannot answer this question. Again many members would be unaware of what goes on between the club and the local council/community board.

Relationships with sponsors are positive with 43% in agreement and only 1% disagreeing, and 56% unable to answer.

Relationships with the media have the lowest positive rating (15%) and a 6% negative rating with 79% unable to give an answer. Much of this could have something to do with the fact that national media don’t cover local sport in any detail and local media coverage often depends on amateurs willing to write for the local paper.


Communication with new members is generally positive with 44% considering the club communicates well with new members, 28% saying they are ok and 13% considering communication to be poor.

In respect of players and coaches, 65% consider communication to be good and a further 19% think it’s ok. 10% say it’s poor.


Communication with other clubs is again on the positive side with 15% saying it is good, 10% ok and 5% poor. Again some 70% are unable to give an answer as they are unaware of what goes on between clubs.

This is similar when asking about communication between the club and New Zealand Football and Northern Football Federation. Only 1% say communication is poor although again large numbers of respondents (69% and 73% respectively) can’t give an answer. Of those who can answer 30% for NFF and 27% for NZF are favourable.

There are high numbers unable to answer in respect of communication with the  wider community (62%), local council (72%), sponsors (72%) and the media (71%).

Of those who give an answer, 29% think communication is good with the wider community compared to 8% who disagree, with local council the figures are 27% favourable to 1% unfavourable, for sponsors 26% positive to 2% negative.

Only regarding communication with the media do the figures alter significantly with 12% positive, 11% satisfied and 9% negative.


The Club performs well in attracting new members according to respondents surveyed, with 41% saying it does a good job, 27 saying it does ok and 14% saying it does a poor job. Similarly 41% say the club performs well in retaining members, 34% say they do ok and 15% rate the club poorly. The club also rates well in giving the members what they want with 46% saying they do well, a further 32% saying they’re doing ok and 11% saying they are poor.


Coaching is another area in which the Club rates highly with 58% saying they perform well and a further 29% saying they do ok. Only 9% say they are poor in this. The Club gets even higher marks in offering football for all levels of activity with 73% rating them as doing well, 15 as doing ok and only 6% saying they are poor.

In the provision of proper equipment, 64% are very happy and 25% are satisfied with 8% unhappy.

Training facilities see 54% rating these highly, 26% saying they are ok and 17% saying facilities are poor. Much of this negativity may have to do with cancellations, something that is beyond the club authority but may have to be communicated to parents and players.

The club also has good clubrooms although 10% say they are poor. One has to wonder what standard they use and have they visited anywhere else.


When asked if they would be prepared to pay $250 for specialized coaching, 31% agreed, 51% said no and 10% couldn’t answer. Of those who said no, cost was a factor along with the belief that coaching wouldn’t be any good for them of their children. I understand the cost will be considerably less if implemented and this question was purely to find out the level of interest.


One final note regarding comments. These have been listed purely as interest as they are statistically insignificant. Most were single comments from individual respondents and even when able to be grouped together the numbers struggled to reach double figures. Don’t take them to heart.


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