2014 NRL Junior Passes

The NRL Pass Program is back again in 2014 rewarding registered participants and officials from club and school programs.

Kids aged 4 – 16 years and officials at the Bass Hill Broncos (classified as a Coach, Trainer or Manager only) of this age base will be provided with a free NRL Pass that entitles them to catch any* Telstra Premiership match of the 2014 season (* capacity conditions apply)

Note: A maximum of 5 passes will be allocated to JRL Team Officials per club based on this being 1 x Coach, 1 x Manager and up to a maximum of 3 x Trainers. In order for the 5 passes to be provided however, each of these individuals must have completed the necessary certified training and be registered to the Leaguenet National Database.

One significant change that will happen in 2014 regarding the pass program is the move to having the passes sent direct to the registered participant or official to the person’s nominated residential address – this change will see significant improvements to the turnaround time of the pass reaching the registered participant and will mean that once registered in the Leaguenet database, extracted and sent to the NRL Pass program fulfilment provider it will take a maximum of 10 business days for an NRL Pass to reach the benefiting individual

Additionally, should the participant or official provide the NRL with a valid email address at the time of registration, they will be notified via email that their pass is under fulfilment and advise them at each stage (via clicking of a link in the email sent. No username or password required as the link is unique to the individual’s registration)  of NRL Pass fulfilment so that they can effectively ‘track their pass’. Therefore, as long as the individual is registered in the Leaguenet database, you should no longer have to field any phone calls or emails from parents or others about the location of their pass.

In order to get a pass prior to the commencement on the 2014 Telstra NRL Premiership Season (kick-off on Thursday March 6th) any individual who qualifies for a pass will need to be registered by no later than Thursday 13 February 2014. Any registration that takes place after this date will not receive their pass prior to Round 1 of the NRL Season.

Note: As at Wednesday 02/12/13, there were more than 4,000 people already registered for the 2014 season. This was driven by clubs commencing their registrations early and many (if not all) undertaking registrations online which significantly speeds up the timeliness, improves the accuracy of the information and reduces the workload often previously having to be managed by administrators who were already extremely busy coordinating the upcoming season.

With most states now taking re-registration of participants online, the opportunity to ensure that a participant or official can get their pass prior to Round 1 of the Telstra NRL Premiership has never been greater. We hope that this, combined with a much more efficient distribution process for the NRL Pass will ensure that your participants and officials are able to truly enjoy the full benefits that the NRL Pass offers.

NRL Pass data to commence the fulfilment process will commence from Tuesday January 14th which will ensure that the 1st allocation of passes will arrive prior to February 2014.

A simple step by step summary of how the pass program will work is as follows;

+ A person register to play Rugby League online or via the manual form made available by the NRL

+ A person completes the registration form

+ The data from the registration form is entered into the Leaguenet National Database

Note: This step will only be required for a manual form, if the person registers online the data is entered automatically into the Leaguenet National Database

+ The data is provided by the National Leaguenet team to the approved NRL Pass Program supplier

Note(s): (1) The Supplier (TPF) has signed a confidentiality Service Level Agreement which ensures the security in provision of the data and that it’s only use is to fulfil the NRL Pass Program. (2) The data will be provided twice weekly from January 14th until as deemed that 95% of passes have been fulfilled.

+ The NRL Pass program supplier accepts the data, validates it for distribution, send to NRL for final approval

+ Once approved (by NRL) the NRL Passes relevant to the data file are processed and the fulfilment of that data file from print to distribution to the person’s doorstep will be a maximum of 10 business days

In the NRL Pass program package will be a letter signed by Cameron Smith (Australian Test Captain), David Smith (NRL Chief Executive) along with the person’s individual unique pass (linked to their NRL ID) in an envelope. This will be the start of the communications program that the States and NRL (inc. it’s clubs where there is information on which team the person supports and they have opted into receiving messaging as per the T&C’s of sign-up) will implement in 2014 as part of the season to keep players and officials connected to the game’s peak body. At this stage, a communication plan has to be developed (to be done early 2014) but it is envisaged that the information sent out (will only be to those who provide a valid email address) will be exclusive NRL news, events, competitions and giveaways.

Additionally, the NRL is currently working on a national promotional campaign for the second year straight as additional support for your local registration program, encouraging every boy and girl to choose Rugby League as their sport of choice. There is a wide spectrum of representatives with a cross-section of knowledge involved with the NRL’s advertising agency to ensure that the campaign delivers an accurate, yet aspirational message that provides JRL Clubs across Australia with the best chance to have a successful season of people engaged in Rugby League. At this stage, the basis of the campaign will be Television advertising with a national media plan driven via the game’s broadcast partners, Fox Sports and Channel Nine run from February 2014 for anywhere between two and four weeks. Additional elements to the campaign are being worked through and more information will be made available to you in early 2014 as the campaign starts to come together.

Source: NRL.

If you have moved house and/or changed email addresses in the last two years please contact Mark Bird via email so your records in the LeagueNet database can be updated so you can receive your NRL season pass as early as possible.

Please Note: The pass program is subject to changes and any changes will be posted on the Bass Hill Broncos website.


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