WADA legacy outreach programme to take place at 2017 World Rowing Championships

19th September, 2017

The governing body will work with WADA to deliver the latest instalment of the programme at the event in the United States, which will run from September 24 to October 1.

It is hoped the programme will raise awareness and promote clean sport to a new generation of athletes at the Championships.

FISA and WADA will have an interactive booth at the venue, where athletes, coaches and teams can visit.

Both organisations will be using “#iRowClean” to promote the booth.

The concept has been promoted by Lenka Dienstbach-Wech, chair of FISA’s Athletes’ Commission, who encouraged her fellow members to support the programme.

"The FISA Athlete Commission is very pleased to announce this legacy outreach project in partnership with WADA,” Dienstbach-Wech said.

"We want to highlight our clean athletes and that there is no place for doping in our sport.

"Rowing and our athletes stand for sportsmanship, fair play and respect and, with this programme, we would like to show the world our values.

"Also, the Athletes Commission strongly believes that education and awareness empower athletes to stand against negative influences in their entourage and help them to say #iRowClean."

The World Championships are set to take place in the United States for the first time in over 20 years ©Getty Images

The aim of WADA’s legacy outreach programme is to support key stakeholders to develop and deliver sustainable anti-doping awareness initiatives in order to promote clean sport.

WADA state that their role is to lead from behind by tailoring each programme to the International Federation's needs.

Similar editions of the programme have taken place in the sports of athletics, curling and cycling in recent months.

"Athlete engagement is a top priority for WADA and we are happy to support FISA and FISA’s Athlete Commission in developing a customized awareness campaign unique to rowing,” said Stacy Spletzer-Jegen, WADA’s athlete relations senior manager.

"We hope this Legacy Outreach programme will provide FISA with all the tools and materials they will need to run their own successful outreach programmes in the future.

"WADA is very fortunate to have three rowers as part of our Athlete Committee who would agree that this sort of athlete engagement is beneficial at all levels of sport."

The World Rowing Championships will take place in the US for the first time in 20 years, with organisers having confirmed the event will go ahead despite the recent Hurricane Irma.

"The Sarasota/Bradenton area did not come under the direct impact of the hurricane as predicted thus, luckily, damage is limited,” a statement from organisers read last week.

"As a result of months of planning and forecasting for potential storm delays, venue buildout is on schedule and we will be ready to host the world’s best rowers in Sarasota-Bradenton.”

A free Opening Ceremony will get the event underway on September 23.

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