ALDI to become MiniRoos new naming rights partner from 1 January 2017
Football Federation Australia (FFA) has announced Aldi as the new naming rights partner and supermarket of its youth soccer platform, the MiniRoos.
The German supermarket has signed a three-year sponsorship deal which will also see it become the official supermarket of Australia’s elite women's soccer league, the Westfield W-League.
The company replaces outgoing sponsor AIA Vitality and the deal will be activated on 1st January 2017.
“To have one of the top ten retailers and one of the most popular supermarkets in Australia join FFA as a corporate partner is an occasion to celebrate,” said FFA chief executive David Gallop. “We believe that there is natural fit between Aldi and MiniRoos football.
“Since MiniRoos was launched two years ago we have rolled it out nationally to over 215,000 boys and girls.
“With the support of Aldi I’m sure that we can continue to increase the number of kids experiencing football and we look forward to working closely with Aldi in relation to the MiniRoos and Westfield W-League competition.”
Read more here.
About the MiniRoos
Designed for girls and boys of all abilities, aged 4 – 11 years, the nation-wide initiative uses short, game-based sessions to introduce the sport of football to newcomers in an inclusive way. It focuses on learning new skills, being active, making life-long friends and, potentially, unearthing the next generation of Caltex Socceroos or Westfield Matildas.
For more information please visit www.miniroos.com.au
For Aldi MiniRoos National Playing Formats and Rules please click here