WBA welcomes new Marketing & Communications Officer
Werribee Basketball welcomes new Marketing & Communications Officer
Werribee Basketball is pleased to announce the appointment of Ankit Singh to the role of Marketing and Communications Officer. Ankit has an extensive background in marketing and communications with experience working in various sporting and corporate organisations.
Singh is an experienced professional who graduated from Deakin University in Masters of Business (Sport Management). With excellent qualifications and credentials, Singh will be a great addition to the team as Werribee Basketball moves to fulfil its strategic vision.
Singh brings on board plenty of National and International experience with new and innovative ideas to take the organisation forward. Singh has worked in marketing with major sports apparel brand Adidas and was a project manager in market research at San Diego University in the U.S.A. He has also worked with the Collingwood AFL Club and South Melbourne F.C. in events and customer service. Singh has been the social media manager for South African Airways and Thomas Cook Travel and has worked as a product planner for Sportz Interactive servicing major clients such as Fox Sports. With his expertise in marketing and promotions combined with his passion for sports, he will be an excellent addition to the association.
The role of Marketing and Communications Officer is a fulltime role that has been developed to meet the rapidly growing needs of the WBA. Singh will work across all channels to promote and market the WBA brand and the programs associated with it. He will work closely with Werribee Basketball members, staff and the local Wyndham community.
“I am ecstatic to have come on board with the WBA as the new Marketing and Communications Officer. I believe in the vision of WBA and what the future holds for the organization. The WBA is expanding quickly and it will be an exciting journey” said Singh.
WBA Business Manager, Andrew Summerville said “the hiring of Ankit is another step forward for our association. Marketing, promotions and communications is an area we really want to invest in so we can continue to grow and strengthen our brand as we work towards our strategic goals. There are some really big things on the horizon and we believe our member engagement, media content, events and social interaction is about to become a very exciting space now that Ankit has joined the team.”
Ankit has commenced his duties and will be out and about in the WBA community engaging with members and promoting our brand in the coming weeks.