AFL Sydney secure new naming rights sponsor

AFL Sydney is delighted to announce it has entered into a three year partnership with worldwide sporting apparel manufacturer BLK (Beyond Limits Known). The competition will now be known as BLK AFL Sydney.

The deal will begin in 2015 and run for three years, with BLK set to provide all apparel for programs run by AFL Sydney.

BLK will also provide all apparel for programs run by AFL NSW/ACT including Talent, Indigenous, Multicultural, Female and general staff apparel.

BLK, formerly known as Kooga, has been expanding its AFL footprint significantly, with the brand set to kit out six AFL clubs in 2015, more than any other apparel provider.

The Adelaide Crows, Brisbane Lions, Gold Coast SUNS, GWS GIANTS, Richmond Tigers, and Western Bulldogs will all wear BLK next year.

AFL NSW/ACT General Manager Craig Bolton welcomed the new partnership.

"BLK is a great brand with a huge presence in the worldwide sporting apparel market and an increasingly large footprint in the AFL," Bolton said.

"AFL NSW/ACT is delighted to enter into this agreement with BLK."




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