Triple M Join PlayStation 4 NPL for 2016 Season
Football Federation SA (FFSA) and radio powerhouse Triple M have signed a significant agreement that will see Triple Mbecome the radio partner of the PlayStation 4 National Premier League (NPL) South Australia for the 2016 Season.
FFSA is thrilled to be associated with Triple M, renowned for their coverage and promotion of sport and look forward to developing a strong, long-term partnership with the station.
The partnership with Triple M will see a weekly video podcast produced and distributed via Triple M and FFSA social media channels. A radio advertisement campaign will also be incorporated to support the podcast, which will further promote and bring awareness to the highly competitive local game.
A key strategy of FFSA is to increase the profile of the PlayStation 4 National Premier Leagues and acclaimed Triple M shows such as the Roo & Ditts Breakfast Showand Rush Hour with Jars & Lewie provide such an avenue.
FFSA Chief Executive Officer Michael Carter believes that the partnership is a substantial step forward for the competition and the sport in South Australia.
“Having the local NPL competitions advertised on a commercial radio station was a key strategy for Football Federation SA. The local NPL competition is underrated and deserved of greater recognition. Triple M is a great partner and we are delighted to announce our partnership.”
The first ‘vod-cast’ will air this coming Thursday via Triple M’s Facebook Page featuring Triple MBreakfast presenter Chris Dittmar and former Socceroo Travis Dodd, who will compete in the PlayStation 4 NPL this season.
Triple M Adelaide General Manager James Pedersen saidthat the partnership aligns well with the stations market.
“Triple M is fiercely local with a strong sporting DNA. Given the passion our on-air talent have for the game and the high quality of the NPL this partnership is a great fit for us. Look out for all of Ditts’ West Torrens Birkalla mentions!”
The PlayStation 4 National Premier League SA season commences on Friday 26 February with a blockbuster match up between 2015 PlayStation 4 NPL Champions West Adelaide and newly promoted side Adelaide Olympic at Adelaide Shores Football Centre, kick-off 7:00pm.
For full PlayStation 4 NPL South Australia fixtures click HERE – follow the PlayStation 4 NPL South Australia on Facebook HERE
Listen live to Triple M HERE – follow Triple M on Twitter HERE
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